Venturers of Arasys Episode 1: Village of Liars

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Germany called radio the spiritual weapon for the totalitarian state. And in the U. How do you see that changing the milieu? Wu: Steve Jobs believes viewing an ad can be an enjoyable and titillating experience. His theory is to treat advertising as another form of content. I'm not sure it will work -- iAds haven't taken off yet, but I understand Jobs' theory. Apple delivers the best content, so they will deliver the best ads, the ones that you want to see because you find them entertaining. But advertising isn't content.

Google's theory is all about YOU. Apple's approach is all about "we are the experts. Its consumer dominance hasn't yet been matched by economic dominance.


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Wu: Facebook is trying to figure out who they are right now. They are looking for a role model. Google is the most obvious example as success in advertising. Apple hasn't been successful in advertising. Ideologically, Facebook has to decide if they are going to be an open system like Google or a closed system like Apple. Wu: The big big dog in advertising is television. The ongoing battle is between the phone, the television and the computer -- and the internet brings them all together.

Google TV is Google's effort to colonize television. It's incredibly threatening to the established world of advertising. Traditionally monopolists have a lot of money and they are interested in taking over another market. And you can see this in Google -- they are interested in phones and TV. They are challenging powerful established powers in phones and TV.


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More than anything its an ideological campaign; they have a Google way of Google doing things. Google succeeding in phone and TV depends on what consumers are actually like.

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Do they prefer to have things chosen for them or do they like to make choices. Americans like choice and Americans like convenience. Historically Americans lean a little toward convenience.

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Google stuff has been extremely successful but I don't know the answer to this question. An important book and a must-read for policy makers and those who value freedom of expression and net neutrality. Most of the book is devoted to tracing the history of information industries in the US - telephone, radio, tv, and film. Tim convincingly describes how each industry inevitably goes through a cycle - oscillating between an open, decentralized network and a closed, centralized one.

Some of the historic episodes were quite shocking to me. Most prominent among those were learning how the An important book and a must-read for policy makers and those who value freedom of expression and net neutrality. Most prominent among those were learning how the FCC has been abused repeatedly to subdue, thwart, and cripple disruptive innovation, from FM radio to television.

The prose may feel pedantic sometimes, but the topic deserves the gravitas. I read this book as Facebook comes close to acquiring 2 billion users. Anyone who has read Zuckerberg's manifesto cannot but help comparing him to the information moguls described in this book. It is a timely reminder of how information businesses have gathered and abused power in the past and what society needs to do to guard individual rights and freedom of expression. View 1 comment. I enjoyed this book very much. All this information about the From a European standpoint, the conclusion in the end, the "separations principle" proposal, seems a bit like wishful thinking but nevertheless the book is very engaging, well-written and kept me constantly craving to learn more.

Nov 26, Tiffany Conner rated it really liked it. I had never heard of Tim Wu before.

Now, I am eager to go back and find some of his Slate articles. Though Wu is a law professor this book is not a dense, arcane, dry book of legalese. The writing is brisk, intelligent, and challenging. The Master Switch is accessible, informative, and very engaging. Wu has written a very timely book about the history and power of communication and information industries in this country.

What was most refreshing about his book is that he is offering an objective historical analysis of how our current information environs mirror previous experiences in film, telephony, and radio.

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In other words, there's nothing that new about the "information" age of today. It's very unlike some of the other books written by people like Clay Shirky a self-professed net "guru" of sorts, authors who tend to bristle at most criticisms of the internet and are quick label any who question the phenomenal power of the internet as hopeless Luddites doomed to eat the dust of the wily wired.

Granted, the speed and scope of our current information culture feels unlike anything we've ever seen, but the fundamental concerns persist. Who will be allowed to control this force? Right now we enjoy the freedom of a largely open and uninhibited internet, but what's to keep that from changing? And if history is any guide, then even corporations who promise "not to be evil" are prone to actions which privilege profit over innovation.

Wu's book is a fantastic reminder of this. Oct 05, Fredrik rated it it was ok. Sep 15, Nilesh rated it really liked it Shelves: good-non-fiction. There is an innate tendency in all of us to extrapolate from history, and often quite ridiculously. With the maxims like "those who do not know history, are condemned to repeat it", so many times these days, people overuse historical analysis. This book is a great recount of what happened before, but falls prey to heeding to history too closely.

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One should certainly believe in long cycles There is an innate tendency in all of us to extrapolate from history, and often quite ridiculously. One should certainly believe in long cycles of history but one must also realize that everything in human life has also had a first. There is no point in abandoning logic in the name of historical analysis.


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Particularly when cycles are spotted based on three or four major events and for things and era as dissimilar as one talked here. The book fails as it reaches the Internet era and tries to draw a conclusion. Google is good and Apple is bad appears a preconceived bias. All of them appeared mightily powerful for a while but unlike what happened previously with other transformative technologies, this era has been different.

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This does not mean there won't be control. There will surely be. And we are still in the second decade of Internet, more like telephones before the end of the nineteenth century. There is a lot more to go. If there is anyone to worry about, they are not exactly corporate monopolies.

All that said, the book by itself is informative and interesting. Jun 27, Brendan Holly rated it it was amazing. The historical record that Wu presents is overwhelmingly suggestive, as the utopian entropy of the internet age may soon give way to a more centralizing control that throttles disruptive innovations and possibly even stomps out the bastion of internet freedom: Google who is undoubtedly painted with too cheery a brush.